Merck points to doctors' role in treating hair loss

<p>SINGAPORE: Merck, Sharp and Dohme has adopted an educational </p><p>approach in its campaign to encourage men to seek professional advice </p><p>and treatment for hair loss. </p><p><BR><BR> </p><p>The pharmaceutical and healthcare products company said the aim of the </p><p>campaign in Singapore is to ensure that men don't waste vast sums of </p><p>money on unproven remedies. </p><p><BR><BR> </p><p>Merck, Sharp and Dohme product manager, Quek Wee Ling, said: "The fact </p><p>is that doctors are highly knowledgeable about male pattern hair loss </p><p>and they are the most qualified professionals to prescribe the right </p><p>treatment based on the patient's condition." DraftWorldwide developed </p><p>the integrated campaign with the tagline: "It never crossed my mind to </p><p>see a doctor for hair loss." </p><p><BR><BR> </p><p>The campaign is part of an ongoing educational drive by the company and </p><p>also includes a unique trial on 11 sets of identical male twins in </p><p>Singapore. </p><p><BR><BR> </p>