Mercedes sticks with Lowe in Thailand

Lowe Thailand has retained the Mercedes-Benz business, in a competitive pitch against BBDO and McCann Erickson. <BR><BR> The IPG-owned agency, which was required to re-pitch at the end of its current contract, presented a fully integrated approach to DaimlerChrysler (Thailand), which included strong elements of consumer activation, dealer events, strategic direction, direct marketing and mass media advertising to further drive the sales and brand image for Mercedes-Benz. <BR><BR> The win consolidates Lowe Thailand's relationship with the client after having pitched and won the PR account for the brand at the end of 2005.