Mercedes shortlists three in the Philippines

MANILA - Mercedes-Benz has shortlisted three agencies - Campaigns & Grey, Harrison Communications and new local shop Workshop One - in its search for a creative agency in the Philippines.

The luxury car brand, which is distributed by Cats Motors, currently adapts its advertising from regional offices but is now looking to inject creativity and local insights into the work.
 
The car firm is also looking to boost sales and to increase test-drives of its C-Class Saloon as it competes with the BMW 3-series.
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