Mercedes-Benz launches WSJ Asia push

SINGAPORE - Mercedes-Benz has rolled out a new BBDO/Proximity created print campaign in the Wall Street Journal Asia, which is targeted at "intellectual, ambitious, successful male leaders."

The campaign, based conceptually on “discovering more”, will give WSJ readers fresh and interesting information about the car brand each week, aimed to give the reader an element of surprise.

The campaign will run until the end 2009.

Mercedes-Benz has been a part of Wall Street Journal Asia’s popular “Managing” series for the last two years.