Emphasising the importance of fuel efficiency, the ad does not feature any automotive products but instead follows the journey of how a drop of fuel transforms every aspect of lives.
Mercedes-Benz: CDI Concept
Credits:
Project CDI Concept
Mercedes-Benz: CDI Concept
Credits:
Project CDI Concept
Client Mercedes-Benz
Creative agency Ogilvy & Mather, Taiwan
Creative director Giant Kung
Art director Lim Boon Seng
Production house Handmade Film
Director Johnason Luo
Design agency JL Design
Exposure Television
Creative agency Ogilvy & Mather, Taiwan
Creative director Giant Kung
Art director Lim Boon Seng
Production house Handmade Film
Director Johnason Luo
Design agency JL Design
Exposure Television
