Mensa in feel good drive for S'pore

<p>SINGAPORE: As controversy surrounding intelligence levels in the </p><p>city rages on, Mensa is kicking off a membership drive with a print and </p><p>outdoor campaign. </p><p><BR><BR> </p><p>Mensa's campaign, created by Gosh! Advertising, features advertising </p><p>with seemingly indecipherable mes- sages. The messages are actually </p><p>puzzles to test readers' intelligence, and those who solve them will be </p><p>invited to become members of the worldwide organisation, where </p><p>membership is based on candidates meeting its IQ requirement. </p><p><BR><BR> </p><p>Mensa, which has 800 members in Singapore, decided to launch its </p><p>recruitment drive to help Singaporeans feel good about themselves, said </p><p>Elaine Chong, Mensa's PR and marketing manager. Chong said controversy </p><p>surrounding the screening of the local version of Who Wants to be a </p><p>Millionaire - where some contestants failed to answer basic general </p><p>knowledge questions - may have created the impression that Singaporeans </p><p>were unintelligent. </p><p><BR><BR> </p><p>"Just because a person can't answer general knowledge questions, it </p><p>doesn't mean they're not intelligent. We're putting up these posters so </p><p>that when people decipher them they gain a sense of satisfaction," Chong </p><p>said. </p><p><BR><BR> </p><p>Lim Soon Huat, creative partner at Gosh! Advertising, which created the </p><p>campaign, said people could enquire about becoming a member via the </p><p>organisation's website mensa.org.sg, which is mentioned at the bottom of </p><p>each ad. Lim, who is a Mensa member, was instrumental in helping Gosh! </p><p>win the account without a pitch, according to Chong. </p><p><BR><BR> </p><p>Gosh! Advertising was established in September last year by five </p><p>partners who previously worked for Lowe Lintas & Partners. </p><p><BR><BR> </p><p>There was no incumbent agency on the Mensa account. </p><p><BR><BR> </p>