"Our offices located in Singapore and Hong Kong will market Melbourne to the Asian corporate
incentive markets.
Melbourne is seen as a fresh and exciting destination," said Sandra Chipchase, CEO, MCVB.
"The Singapore office will service Southeast and
South Asia, and the Hong Kong office will service
North Asia.
"We have located the offices in key regional hubs
so our representatives will have good access to all
other Asian countries.
"The new offices will provide greater in-market
presence and the capacity to engage with trade and
corporate end-users to develop the business
events market with a particular focus on incentive
travel," Chipchase added Jennifer Tung has been
appointed MCVB regional sales manager — North
Asia. Tung will be based in Hong Kong and will
focus on Hong Kong, mainland China, Taiwan
and Korea.
The Southeast Asia office will be managed by
Jasmine Lim, MCVB regional sales manager —
Southeast Asia. Lim will be based in Singapore.
She was previously employed by the Singapore
Tourism Board for the last fours years, working
in business development roles in the convention
and incentive sectors.
Melbourne offices plan to win Asian incentives
MELBOURNE Melbourne Convention and Visitors Bureau (MCVB) has opened two new representative offices in Asia. The MCVB seeks to increase its Asian presence to target the lucrative incentives market.