Melbourne offices plan to win Asian incentives

"Our offices located in Singapore and Hong Kong will market Melbourne to the Asian corporate incentive markets. Melbourne is seen as a fresh and exciting destination," said Sandra Chipchase, CEO, MCVB. "The Singapore office will service Southeast and South Asia, and the Hong Kong office will service North Asia. "We have located the offices in key regional hubs so our representatives will have good access to all other Asian countries. "The new offices will provide greater in-market presence and the capacity to engage with trade and corporate end-users to develop the business events market with a particular focus on incentive travel," Chipchase added Jennifer Tung has been appointed MCVB regional sales manager — North Asia. Tung will be based in Hong Kong and will focus on Hong Kong, mainland China, Taiwan and Korea. The Southeast Asia office will be managed by Jasmine Lim, MCVB regional sales manager — Southeast Asia. Lim will be based in Singapore. She was previously employed by the Singapore Tourism Board for the last fours years, working in business development roles in the convention and incentive sectors.