Megniu links with HK Disneyland

Mengniu and Hong Kong Disneyland have joined forces to mutually promote their brands after the Chinese diary company signed up as official milk sponsor and supplier for the theme park. <BR><BR> The two companies will develop joint marketing initiatives covering mainland China, Hong Kong, Macau and Taiwan, while Mengniu's premium brand Milk Deluxe will be served in Disneyland's hotels in Hong Kong. <BR><BR> "The alliance between the two brands signifies a marriage of health and happiness and promises a whole new experience to guests of Hong Kong Disneyland," said Mengniu's CEO Niu Gensheng. <BR><BR> "Those from overseas especially will be able to enjoy quality Chinese dairy products," he added.