Staff Reporters
Jan 3, 2020

Meet the 2019 40 Under 40: Yanqing Shi

Read about Yanqing Shi of ALDI China, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Meet the 2019 40 Under 40: Yanqing Shi

Yanqing Shi | E-commerce director | ALDI China | China

Yanqing Shi helped German retailer Aldi, one of the few foreign retailers in China, build up its entire online-to-offline (O2O) business. Then, Shi also developed and launched a new retail strategy for Aldi based on a WeChat O2O solution, and established the retailer as one of the prime retail partners of Alibaba’s food delivery service,

Read more about why Shi—and the 39 other members of the class of 2019—made the list:

Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Note: The full 40 Under 40 list is available only to Campaign members. Learn about the benefits of membership and become a member today.

Related Articles

Just Published

3 hours ago

Media reviews dominate global new biz in August

Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.

3 hours ago

Discovery+ exceeds expectations in India

Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.

11 hours ago

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

13 hours ago

Is a Facebook-endorsed fact-checking campaign an ...

A Facebook-supported campaign from the Australian Associated Press shows a referee blowing the whistle on those who spread misinformation. But the idea that Facebook actually cares about this issue is itself worthy of a yellow card, according to our pal Ad Nut.