Staff Reporters
Jan 3, 2020

Meet the 2019 40 Under 40: Yanqing Shi

Read about Yanqing Shi of ALDI China, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Meet the 2019 40 Under 40: Yanqing Shi

Yanqing Shi | E-commerce director | ALDI China | China

Yanqing Shi helped German retailer Aldi, one of the few foreign retailers in China, build up its entire online-to-offline (O2O) business. Then, Shi also developed and launched a new retail strategy for Aldi based on a WeChat O2O solution, and established the retailer as one of the prime retail partners of Alibaba’s food delivery service, ele.me.

Read more about why Shi—and the 39 other members of the class of 2019—made the list:

Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Note: The full 40 Under 40 list is available only to Campaign members. Learn about the benefits of membership and become a member today.

Related Articles

Just Published

1 hour ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

1 hour ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

10 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

13 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.