HO CHI MINH CITY - Campaign Asia-Pacific’s MediaWorks took place from 20 to 23 July at the Sheraton Saigon Hotel and Towers in Ho Chi Minh City. It was the 7th successful running of the specialised training course and conference. This year boasted a record turnout of delegates, with 137 rising stars of Asia-Pacific’s media and advertising industries in Asia taking part. They were joined by 13 industry leaders, who acted as mentors through the competitive pitch simulation at the heart
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07/25/2011
MediaWorks "client", Brendan Inns of Shangri-La Hotels and Resorts, briefs delegates on the task ahead
Brendan Inns
Malcolm Hanlon and his team
MediaWorks chairman Neil Stewart, of Maxus
MediaWorks chairman Neil Stewart likened the training event to popular Australian reality programme Masterchef
MediaWorks chairman Neil Stewart likened the training event to popular Australian reality programme Masterchef
Team 'Blue Media Stars'
Pink team hard at work with their mentor Greg Graham
Pink team hard at work with their mentor Greg Graham
Sean O'Brien, Regional Chief Client Officer, Aegis Media
Neil Stewart, CEO Asia Pacific, Maxus
Mentor Malcolm Hanlon and his team
Neil Stewart (left) and Brendan Inns at the open Q&A for participants
Brendan Inns
Neil Stewart
Private Q&A with individual teams
Cheuk Chiang, CEO of PHD Asia Pacific
The orange team have time for questions with the clients
The white team meet the clients
The judging panel: Angela Jones of Maxus, Brendan Inns, of Shangri-la Hotels and Resorts, and chairman Neil Stewart of Maxus.
Mentor Cheuk Chang revs up his team
Sean O'Brien, Regional Chief Client Officer, Aegis Media
Neil Cotton, GMT+8 and Angela Jones, Maxus
Greg Graham, of Group M Australia
Lesley Kelly, speaks in behalf of sponsor Wall Street Journal
Christina Lee speaks on behalf of sponsor Bloomberg Businessweek
Sunita Rajan speaks on behalf of sponsor BBC Worldwide
Mentor Lisa Richert and team
Mentor Vikram Sakhuja Chief Executive Officer - South Asia GroupM, India and the royal blue team
Grey team and their mentor Steve Garton, Managing Director, Media - Greater China, Global Head of Media, Synovate
The purple team finalise their work
Mentor Greg Graham and Pink team
Mentor Malcolm Hanlon and the orange team
Team Sync, the eventual winners of MediaWorks 2011
Team "Green Salad" and mentor Guy Hearn Director Insights & Research OMG APAC
Neil Cotton CEO GMT+8 and the white team
Team Sync makes its pitch
Mentor Andreas Vogiatzakis, of OMG Malaysia, with the Olive Green team
Steve Garton and part of the grey team
Letting the hair down - all the teams have a night out
