MediaVest retains $4m Genting Resorts World

KUALA LUMPUR - Publicis Groupe's MediaVest has successfully defended its hold on the US$4 million regional media account for Genting Resorts World in Malaysia following a pitch process that involved MindShare and Pakar Media.

by Kenny Lim | 08/08/2008

The leisure giant is looking to create a stronger positioning for its resorts products in the face of upcoming competition in the region, such as the Marina Bay Sands resort in Singapore.
 
The appointment follows a three-yearly compulsory review for public-listed companies called in May.

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