Founding clients of MediaVest Worldwide India include Cadila, Color Plus Fashions, Essar Retail, J K Ansell, and the Richemont Group. Other key clients around the world include Avon, Coca-Cola, Comcast, Kraft, Mars/Masterfoods and Walmart.
Dinesh Singh Rathore, most recently the general manager for FutureWorks, has been named general manager, India West for MediaVest Worldwide and will report to Ravi Kiran (pictured), CEO South Asia, Starcom MediaVest, who said: “MediaVest has all the ingredients in India to make it successful - the scale and goodwill of India Media Exchange, all the powerful tools of the group, specialist disciplines such as entertainment, sports, digital, OOH, retail branding and small town marketing, and a robust talent pool to draw from. I can’t think of a better time than now to launch it.”
“MediaVest Worldwide is one of two powerhouse global brands in the SMG corporate constellation. It offers strategic client-centric solutions and a blended arsenal of clout and intelligence through SMG and VivaKi that positions it well to compete and grow in India, and more broadly, the world stage,” added Andrew Swinand, president, global operations, Starcom MediaVest Group.