The series, sponsored by Sports Illustrated China, looks at how the Games has changed Asia’s sports market. Del Genes argues that the Olympics have “allowed consumers to be closer to sport”, giving brands the opportunity to communicate around sport in a way that was not possible beforehand.
She adds that Reebok will differentiate itself from emerging local brands such as Li Ning and Anta by targeting women specifically. Del Genes also talks about Reebok’s cricket strategy in India.
To be broadcast over the coming weeks, the series will also include interviews with Christophe Bezu, SVP and head of region at adidas, Christoph Peter-Isenbuerger, head of marketing APAC at Puma, and Michael Wood, CEO Greater China at Leo Burnett, the agency of Chinese brand Li Ning.
To see previous Media TV interviews, click here.
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She adds that Reebok will differentiate itself from emerging local brands such as Li Ning and Anta by targeting women specifically. Del Genes also talks about Reebok’s cricket strategy in India.
To be broadcast over the coming weeks, the series will also include interviews with Christophe Bezu, SVP and head of region at adidas, Christoph Peter-Isenbuerger, head of marketing APAC at Puma, and Michael Wood, CEO Greater China at Leo Burnett, the agency of Chinese brand Li Ning.
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
Produced by:
