MediaTV: Sorrell on strategy

In the second part of Media's exclusive interview with Sir Martin Sorrell, sponsored by The Economist, the WPP chief executive discusses his strategy and acquisition plans during the downturn.

by Staff Reporters | 05/11/2009

Following the decision to fold Enfatico into Y&R, he argues that WPP must "dare to fail" when responding to client needs.

The interview was conducted in Hong Kong with Atifa Hargrave-Silk, Media's editor-in-chief. Stay tuned for the third installment, sponsored by The Economist, to be released on 14 May, when Sorrell talks about how to deal with corruption in the media industry in China and India.

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