In the interview, sponsored by The Economistand conducted by Media’s editor-in-chief Atifa Hargrave-Silk, Sorrell predicts a rebalancing of media, with the relative importance of newspapers and TV continuing to diminish.
Considering new media platforms, he weighs up the strengths of various social networking and video-sharing sites. “Most of the social media sites are extremely good for public relations, but not advertising," he says.
Stay tuned for the final instalment of the interview, in which Sorrell discusses how the recession is likely reshape the media industry.
Related videos:
MediaTV | Sir Martin Sorrell | Part 1 | WPP Outlook
MediaTV | Sir Martin Sorrell | Part 2 | Strategy in a recession
MediaTV | Sir Martin Sorrell | Part 3 | Corruption in Asia
MediaTV | Sir Martin Sorrell | Part 5 | Sorrell on the future
Produced by:
Considering new media platforms, he weighs up the strengths of various social networking and video-sharing sites. “Most of the social media sites are extremely good for public relations, but not advertising," he says.
Stay tuned for the final instalment of the interview, in which Sorrell discusses how the recession is likely reshape the media industry.
Related videos:
MediaTV | Sir Martin Sorrell | Part 1 | WPP Outlook
MediaTV | Sir Martin Sorrell | Part 2 | Strategy in a recession
MediaTV | Sir Martin Sorrell | Part 3 | Corruption in Asia
MediaTV | Sir Martin Sorrell | Part 5 | Sorrell on the future
Produced by:
