Interviewed for MediaTV's Big Idea series, sponsored by Yahoo, Pandey says big ideas depend on audiences’ preferences, and ordinary ideas become big only “when the consumer loves what you do”. Pandey served as president of the Spikes Asia craft jury.
He adds that ideas of all sorts do come from people who “try to break the norms no matter what they do”, and the majority of his influences are found outside advertising within people whom he meets in life – including his mother.
Filmed at Spikes Asia, the interviews in the Yahoo Big Idea Chair will run over the coming weeks.
To see the series’ first Big Idea interview with David Droga, founder and creative chairman of Droga5, click here.
To see MediaTV interviews as soon as they come out, sign up for Media's email bulletins.
He adds that ideas of all sorts do come from people who “try to break the norms no matter what they do”, and the majority of his influences are found outside advertising within people whom he meets in life – including his mother.
Filmed at Spikes Asia, the interviews in the Yahoo Big Idea Chair will run over the coming weeks.
To see the series’ first Big Idea interview with David Droga, founder and creative chairman of Droga5, click here.
To see MediaTV interviews as soon as they come out, sign up for Media's email bulletins.
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