MediaTV: David Droga in the Yahoo Big Idea Chair

ASIA-PACIFIC - David Droga, founder and creative chairman of Droga5, discusses the secret to a 'big idea' plus the issue of 'scam' advertising in the first of MediaTV's interviews with the jury members of Spikes Asia.

Droga, who served as jury president at Spikes Asia, talks about his influences, the standard of Asian creativity, his attitude toward digital and his views on talent in the industry.

On scam, he argues that the issue has become more serious in recent years and that a "course correction" is needed.





Filmed at Spikes Asia, the interviews in the Yahoo Big Idea Chair will run over the coming weeks.

To see previous MediaTV interviews, click here

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Sponsored by: Produced by: Siren Films