In the second part of MediaTV's series of exclusive interviews with key players from Asia's sportswear industry, sponsored by Sports Illustrated China, Bezu talks about the impact the Games had on the brand.
“China today is the second market on earth for us – that’s something that wasn’t expected five years ago,” he says.
The series looks at how the Games has changed Asia’s sports market. Bezu discusses how adidas’ marketing strategy has shifted since the Olympics toward retail and CRM work, and denies feeling any pressure from emerging Chinese brands such as Li Ning. He also talks about how the brand’s China marketing fits into its broader strategy in Asia.
To see MediaTV’s interview with Celine Del Genes, regional head of marketing at Reebok, click here.
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
Produced by:
“China today is the second market on earth for us – that’s something that wasn’t expected five years ago,” he says.
The series looks at how the Games has changed Asia’s sports market. Bezu discusses how adidas’ marketing strategy has shifted since the Olympics toward retail and CRM work, and denies feeling any pressure from emerging Chinese brands such as Li Ning. He also talks about how the brand’s China marketing fits into its broader strategy in Asia.
To see MediaTV’s interview with Celine Del Genes, regional head of marketing at Reebok, click here.
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
Produced by:
