Mediastats Television holds lead across Asia

Television continues to dominate media consumption across the Asia-Pacific region, with viewers spending approximately twice as much time exposed to the medium compared to newspapers and magazines, according to a region-wide survey by research company NFO World Group - Hong Kong. The researcher found the allocation of leisure time to television and newspapers was generally consistent across the Hong Kong, Taiwan, mainland China, Singapore and Malaysian markets. Viewers in Hong Kong and Singapore spent an average of 2.5 hours per day watching television, and an average of 1.4 hours reading newspapers and magazines. In comparison, residents of Taiwan and the Philippines spent the least time reading print publications - only 1.2 hours per day. Thai nationals had the greatest exposure to television - 3.2 hours per day - followed by Filipinos, who spent an average of 2.8 hours per day watching television. In mainland China, residents of the three major cities - Beijing, Shanghai and Guangzhou - spent an average of 2.4 hours watching television, while newspaper reading was significantly lower, at 1.3 hours.

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