Mediastats Television holds lead across Asia

<p>Television continues to dominate media consumption across the </p><p>Asia-Pacific region, with viewers spending approximately twice as much </p><p>time exposed to the medium compared to newspapers and magazines, </p><p>according to a region-wide survey by research company NFO World Group - </p><p>Hong Kong. </p><p><BR><BR> </p><p>The researcher found the allocation of leisure time to television and </p><p>newspapers was generally consistent across the Hong Kong, Taiwan, </p><p>mainland China, Singapore and Malaysian markets. </p><p><BR><BR> </p><p>Viewers in Hong Kong and Singapore spent an average of 2.5 hours per day </p><p>watching television, and an average of 1.4 hours reading newspapers and </p><p>magazines. </p><p><BR><BR> </p><p>In comparison, residents of Taiwan and the Philippines spent the least </p><p>time reading print publications - only 1.2 hours per day. </p><p><BR><BR> </p><p>Thai nationals had the greatest exposure to television - 3.2 hours per </p><p>day - followed by Filipinos, who spent an average of 2.8 hours per day </p><p>watching television. </p><p><BR><BR> </p><p>In mainland China, residents of the three major cities - Beijing, </p><p>Shanghai and Guangzhou - spent an average of 2.4 hours watching </p><p>television, while newspaper reading was significantly lower, at 1.3 </p><p>hours. </p><p><BR><BR> </p>