Television continues to dominate media consumption across the
Asia-Pacific region, with viewers spending approximately twice as much
time exposed to the medium compared to newspapers and magazines,
according to a region-wide survey by research company NFO World Group -
Hong Kong.
The researcher found the allocation of leisure time to television and
newspapers was generally consistent across the Hong Kong, Taiwan,
mainland China, Singapore and Malaysian markets.
Viewers in Hong Kong and Singapore spent an average of 2.5 hours per day
watching television, and an average of 1.4 hours reading newspapers and
magazines.
In comparison, residents of Taiwan and the Philippines spent the least
time reading print publications - only 1.2 hours per day.
Thai nationals had the greatest exposure to television - 3.2 hours per
day - followed by Filipinos, who spent an average of 2.8 hours per day
watching television.
In mainland China, residents of the three major cities - Beijing,
Shanghai and Guangzhou - spent an average of 2.4 hours watching
television, while newspaper reading was significantly lower, at 1.3
hours.
