MEDIASTATS: HK viewers learn of US attacks from TV

<p>Television was the key medium in conveying news of the horrific </p><p>terrorist attacks on New York and Washington on September 11 to viewers </p><p>in Hong Kong. </p><p><BR><BR> </p><p>That the devastation took place during primetime viewing hours in the </p><p>city explains its high use among respondents, according to research </p><p>company NFO WorldGroup-Hong Kong. </p><p><BR><BR> </p><p>Ninety per cent of 557 respondents polled by NFO learned of the </p><p>devastation through television against just four per cent who heard of </p><p>the tragedy through other mediums, including radio and the internet. Six </p><p>per cent learned of the attacks through messages left by friends, </p><p>relatives or a colleague. </p><p><BR><BR> </p><p>However, in the days after the carnage, respondents turned to newspapers </p><p>to monitor the disaster. Despite the rolling format coverage by the </p><p>major news channels, which dropped advertising for several days after </p><p>the disaster, newspapers surpassed television as the main source of </p><p>news. Sixty-six of respondents monitored the unfolding tragedy through </p><p>newspapers against 55 per cent who kept up with developments through </p><p>television, according to NFO. </p><p><BR><BR> </p><p>Internet usage also soared, with 14 per cent of respondents using the </p><p>web to receive news updates of the attacks, while radio was used by nine </p><p>per cent of respondents. </p><p><BR><BR> </p>