MEDIASTATS: HK viewers learn of US attacks from TV

Television was the key medium in conveying news of the horrific terrorist attacks on New York and Washington on September 11 to viewers in Hong Kong. That the devastation took place during primetime viewing hours in the city explains its high use among respondents, according to research company NFO WorldGroup-Hong Kong. Ninety per cent of 557 respondents polled by NFO learned of the devastation through television against just four per cent who heard of the tragedy through other mediums, including radio and the internet. Six per cent learned of the attacks through messages left by friends, relatives or a colleague. However, in the days after the carnage, respondents turned to newspapers to monitor the disaster. Despite the rolling format coverage by the major news channels, which dropped advertising for several days after the disaster, newspapers surpassed television as the main source of news. Sixty-six of respondents monitored the unfolding tragedy through newspapers against 55 per cent who kept up with developments through television, according to NFO. Internet usage also soared, with 14 per cent of respondents using the web to receive news updates of the attacks, while radio was used by nine per cent of respondents.

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