MediaMath adds global scale, functionality and analytics to programmatic video offering
With online video ad spending in the US expected to reach $5.8 billion this year, representing 40%+ growth, (eMarketer, March 2014), MediaMath has augmented its programmatic video offering, enabling users of its TerminalOne Marketing Operating System to access inventory from video marketplace partners including LiveRail, BrightRoll, Adap.tv, DoubleClick Ad Exchange, newly integrated SpotXchange, and more. Integrations with StickyADS.tv and others are coming soon.
