The new brand identity can be seen on internet and IPTV platforms such as Babelgum and Joost where Caldecott HD is being touted as a boutique channel offering exclusive Asian content and documentaries, filmed entirely in high definition.
MediaCorp’s Caldecott Productions International (CPI) launched Caldecott HD in late June. The unit was established two years ago to produce original content for global markets.
MediaCorp unveils brand identity for Caldecott HD
SINGAPORE - E&P Associates, the branded content agency formed after the closure of English & Pockett in Singapore, has created the brand identity for MediaCorp's recently launched international HD channel, Caldecott HD.
