Media News
Aug 7, 2008

MediaCorp strikes mobile TV tie-ups

SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.

MediaCorp strikes mobile TV tie-ups

The three telcos and the national broadcaster will jointly conduct a consumer trial using Digital Video Broadcasting-Handheld (DVB-H) technology from next month.

Up to 300 customers will participate in the trial to watch a variety of TV programmes, including Barclays Premier League footage from StarHub and Cantonese movies from SingTel.

“The convergence of broadcast media and telecommunications technologies is ably demonstrated on the DVB-H platform,” said Neil Montefiore, CEO of M1.

“We hope to better understand consumer preferences    to redefine realistic service standards,” added Lucas Chow, CEO of MediaCorp.

Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

3 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

History of GroupM 2003-2025: The world's largest media investment arm

7 History of GroupM 2003-2025: The world's largest media investment arm

WPP set to drop GroupM brand in media shake-up

8 WPP set to drop GroupM brand in media shake-up

Google cuts 200 jobs in a core business unit

9 Google cuts 200 jobs in a core business unit

A look back to when De Beers changed the rules of engagement

10 A look back to when De Beers changed the rules of engagement

Related Articles

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
May 8, 2025
Staff Reporters

Netflix revamps TV app with bigger previews, ...

Ellips Cologne launches star-filled TV drive
Aug 7, 2008
Asiya Bakht

Ellips Cologne launches star-filled TV drive

M1 enters broadband sector in Singapore
Aug 5, 2008
Kenny Lim

M1 enters broadband sector in Singapore

Just Published

Lululemon hands media account to GroupM in key Asian markets
12 hours ago
Nikita Mishra

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

Agency Report Cards 2024: We grade 25 APAC networks
12 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

GroupM restructures across Asia, Indonesia leadership impacted
13 hours ago
Nikita Mishra

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

Agency Report Card 2024: DDB
The Information
13 hours ago
Staff Reporters

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.