MediaCorp Radio to track spending habits of listeners

<p>SINGAPORE: MediaCorp Radio is launching a loyalty card in a bid to </p><p>retain listener loyalty and build a database with information on </p><p>listeners' spending patterns. </p><p><BR><BR> </p><p>The move also means advertisers can partner with MediaCorp Radio to </p><p>target select groups of consumers, primarily 12-24 year olds who have </p><p>proven to be responsive to promotional offers, said Dawn Foo, MediaCorp </p><p>Radio corporate communications executive. </p><p><BR><BR> </p><p>Consumers can use The Radio Card to withdraw cash from ATMs. Those </p><p>making purchases with the card will accrue "radio points" giving them a </p><p>chance to enter a prize draw. It also entitles cardholders to discounts </p><p>from select retailers such as 7-Eleven, The Body Shop and Gateway. </p><p><BR><BR> </p><p>Cardholders will also receive invites to special events such as the </p><p>Radio Music Awards, Class 95's Movies in the Park, Singapore Hit Awards </p><p>and the Countdown Party. </p><p><BR><BR> </p><p>Five of Singapore's top banks will be issuing the card. Application </p><p>forms are being distributed at 7-Eleven stores, and carry a Sdollars 22 </p><p>(USdollars 12) application fee. </p><p><BR><BR> </p><p>MediaCorp is promoting the card on air and staging events at shopping </p><p>centres and nightclubs. The database is being developed in conjunction </p><p>with Access Management Group, a subsidiary of Singapore </p><p>Telecommunications National Computer Systems. </p><p><BR><BR> </p>