Dubbed 'magalogues', Style and its bi-annual bridal subsidiary title will both feature fashion news and trends for women, with a small segment on men's fashion. Style will also include regular supplements on topics such as accessories, seasonal trends.
MediaCorp's Malaysian unit currently publishes Emap titles FHM and Mother & Baby.
"We're very excited because Malaysia is a much bigger market," said Mok Lee Lee, general manager of MediaCorporation Publishing (Malaysia).
"Consumers here are also getting more savvy and the launches of Style and Style Weddings come at the right time."
