MediaCom to land Nokia's AP brief
MediaCom is poised to grab Nokia's US$150 million media buying and planning business, in a major blow to 10-year incumbent ZenithOptimedia. The GroupM network is reportedly engaged in final negotiations with Nokia, following a four-month review that also involved OMD and Universal McCann. An official announcement is yet to be made. MediaCom already holds the Nokia business in Europe. GroupM, Zenith and Nokia have declined to comment.
