According to Angelito Pangilinan, MD of MediaCom Philippines, “the client shifted its business to us without a pitch due to management changes at Zenith.”
The LTGC account includes media planning and buying for its companies and affiliated brands such as Asia Brewery Inc, the country’s second largest brewery, and Tanduay Holdings, one of the world’s largest rum makers.
The LTGC account includes media planning and buying for its companies and affiliated brands such as Asia Brewery Inc, the country’s second largest brewery, and Tanduay Holdings, one of the world’s largest rum makers.
In addition, the WPP agency has hired Laureana Gladys Basinillo from ZenithOptimedia Philippines, as media director, to oversee a portion of the newly won LTGC business.
“Considering that we’re only in our second year of operations, we have grown beyond our original estimates. In the past two months, we’ve hired nine more people to take our staff strength from 33 to 42 - it’s a growing agency,” added Pangilinan.
