PHILIPPINES - MediaCom promoted Nap Carrao, currently managing director, to CEO of MediaCom Philippines, a newly created role.
The appointment is effective immediately, and he will report jointly to Mark Heap, CEO of MediaCom APAC, and Puneet Arora, CEO of GroupM Philippines.
Carrao has been MD since 2009. He began his MediaCom tenure in 2006, then led P&G for two years.
Under Carraos’ leadership, the agency said it has tripled in size and won new business from P&G, Jollibee, Banco de Oro, Monde Nissin and United Laboratories, as well as Media Agency of the Year from the 4As (Association of Accredited Advertising Agencies) of the Philippines.
In a statement, Heap called Carrao an "exceptional leader" and said his promotion to CEO is a "reflection and recognition of the talent he is and the contribution he makes to MediaCom’s broader business.”