The pair of agencies went through two rounds of pitches against undisclosed agencies in July. The creative-led pitch initially involved at least three pairs of agencies out of which two pairs were shortlisted in the final round.
MPG was the incumbent media agency for the Nurtilite account.
Nutrilite’s previous ad campaigns was mostly print-driven and MediaCom is tasked with exploring other media platforms. According to AdmanGo, the monitored media adspend for the supplement brand in 2009 in Hong Kong was HK$241,000 (US$30,992).
Amyway’s direct competitor in the direct-selling market is Nu Skin, but also facing competition from local brands like Vitagreen.
MediaCom HK wins media duties for Amway's Nutrilite
HONG KONG - Global direct-selling company Amway has handed the media and creative accounts for its vitamin supplement brand Nutrilite to MediaCom Hong Kong and a local creative agency partner.
Source:
Campaign China
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account win
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hong kong
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media
