MediaCom appointed as media agency by Tempur

SHANGHAI - MediaCom Shanghai has been appointed as the media agency by Tempur China. The GroupM agency secured the business after a three-way pitch process that also involved UM and a local agency.

Tempur is a supplier of quality branded bed products and services to healthcare professionals. The appointment sees MediaCom takiing over all media planning and buying duties for all the products under Tempur China, which includes mattresses, pillows and accessories.

"This win is a testimony to the strength of MediaCom's integrated planning and cross team collaboration with Kinetic and GroupM ESP," said Michael Zhang, president of MediaCom China.

Source: Campaign China