George, who has held the role of global lead for digital media and strategic innovation at Universal McCann since 2007, will reportedly be responsible for developing strategic partnerships to help implement more efficient digital marketing initiatives and for establishing digital marketing as the focus of the agency. His client portfolio will include Microsoft, Johnson & Johnson, Sony and Hyundai Kia, among others.
He will be based in San Francisco and report to global president and chief executive Nick Brien.
Before joining Universal, George served as chief of corporate development and managing director at San Francisco-based interactive agency Organic, where he worked alongside clients such as Mitsubishi Motors, 20th Century Fox, Sprint and GeekSquad.
