In his role as head of affiliate sales, Zecha has played a leading role in the growth of ESPN and Star Sports' cable and direct-to-home distribution across the region.
His promotion follows ESPN's distribution surging from 46 million in 1999 to 128 million this January, while Star Sports' household numbers jumped from 46 million to 57 million in the same period.
Zecha was part of the launch team of the ESPN Star Sports joint venture almost seven years ago.
He joined the satcaster in 1996 as director of affiliate sales, primarily for Southeast Asia. In 1999, he was promoted to vice-president with the added responsibility of overseeing Taiwan and Hong Kong.