The 2009 Radio, Film and Television Development Report found that total revenue from radio and television rose 19.5 per cent from the same time in 2008, to $19.7 billion.
Advertising revenue from these two sectors hit $10.2 billion, a year-on-year increase of nearly 17 per cent, attributed to advertising surrounding the Olympic Games.
Advertising revenue from these two sectors hit $10.2 billion, a year-on-year increase of nearly 17 per cent, attributed to advertising surrounding the Olympic Games.
Radio’s ad income alone increased by more than ten per cent, and television saw a rise of 17 per cent.
Meanwhile, film grossed $1.2 billion, 25 per cent more than the previous year.
