Media Prima warns of slowdown after profits surge

KUALA LUMPUR - Media Prima Berhad (MPB) has reported strong revenue and earnings for the first half of 2008 as it prepares for lower growth and adspend for the remainder of the year.

The Malaysian media investment group’s profits grew 48 per cent to RM49.1 million (US$14.5 million), while revenue was up 28 per cent to RM358 million ($105 million) from the same period last year.
 
Chairman of MPB, YBhg Dato’ Abdul Mutalib bin Datuk Seri Mohamed Razak, commented in a statement: “We are very pleased with the strong performance of all of our media assets, but at the same time we are aware that in the second half of the year, we face a challenging market environment with an anticipated slowdown in advertising spend.”
 
Group managing director and CEO, Abdul Rahman Ahmad (pictured), added that MPB “will continue to be financially prudent whilst at the same time sufficiently invest in all our media brands to ensure continued growth in our revenue and earnings performance”.