The Publicis Groupe agency, the incumbent on the US$3 million account, will oversee strategic media planning and buying for the media group’s four television stations TV3, 8TV, ntv 7 and TV9.
Farid Ridzuan (pictured), group CEO of Media Prima’s TV networks, remarked: "Starcom’s in-depth knowledge and fresh insights will bring our network to a higher level in terms of strategic media planning.”
