Lam will be reporting to Dato Sri Farid Ridzuan, group CEO of Media Prima Television Networks.
According to a statement, the move is expected to simplify and consolidate the management structure of Media Prima TV Networks.
Omar will now focus on Alt Media, a Media Prima subsidiary focusing on new media, and underline the company’s emphasis in the digital space. He has been CEO of Alt Media since January 2009.
Omar will also maintain his role as head of radio at Media Prima Radio Networks, which owns Fly FM, One FM and leading station Hot FM.