Estimated Overall
Billings Major Gain
Rnk Agency Major wins (USdlrs losses (USdlrs
'000) '000)
1 Uni- X-Box regional, Colgate 60,150 Unilever 51,250
versal Taiwan & HK, Microsoft Japan, Malaysia,
McCann Korea Ginseng, Nestle China, CKC Jewelry
Sony Philippines, AMD Asia, India, Nestle
GoTone China, J&J Taiwan, Philippines
Carrefour Thailand,
ExxonMobil lubes regional,
others
2 OMD DTAC Thailand, 54,500 KMB HK, 49,500
Haagen-Dazs HK, J&J Taiwan
Hwawei China, (P)
Standard Chartered HK,
Mitac Taiwan,
GE Capital Thailand,
Nutricia Taiwan, others
3 Mind- Nestle Indonesia, 46,000 Standard 34,200
Share Unilever Malaysia, Vietnam Chartered HK,
KMB HK, Haagen Dazs
HK, Nestle
Philippines
4 Maxi- Shell regional 20,000 Ashai India 19,350
mize
5 Zenith AIG China, Petron 25,000 Dr Morepen 14,000
Philippines Nestle India,
Philippines ExxonMobil
regional
6 CIA/ Mitsubishi HK, Smartone HK, 13,500 Colgate 8,500
Media EGV Thailand, DHL Phil'pnes, Taiwan, HK
Edge Globe DSL Philippines,
AT&T HK, others
7 Star- Dr Morepen India, P&G Korea 9,000 SmartTone HK 4,300
com
8 Media- Glaxo SmithKline Phil'pnes, 7,500 7,500
Com EFFem Taiwan
The Business Performance League is a monthly ranking of agencies across
the region, based on account wins and losses. All billings figures are
annualised and calculated based on R3's estimates, adjusted from
Nielsen's Adex numbers or derived from agencies directly.
