Estimated Overall
Billings Major Gain
Rnk Agency Major wins (USdlrs losses (USdlrs
'000) '000)
1 Maximise Shell Asia-Pacific (retained) 20,000 20,000
2 MindShare Dopod China (buying only), Osim 8,000 8,000
China, Guan Sheng Yuan China
3 MediaCom Glaxo SmithKline Philippines 4,000 4,000
4 Starcom Procter & Gamble Korea 6,000 Smart- 3,500
Tone
HK
5 CIA SmartTone HK 2,500 2,500
Malaysia, Beijing Century
6 Zenith Sun AIG China 2,000 2,000
The Business Performance League is a monthly ranking of agencies across
the region, based on account wins and losses. All billings figures are
annualised and calculated based on R3's estimates, adjusted from
Nielsen's Adex numbers or derived from agencies directly.