Estimated Overall
Billings Major Gain
RANK AGENCY MAJOR WINS (USdollars losses (USdollars
'000) '000)
1 MindShare Audi Japan, Diageo 449 Ricoh India, 382
(2) Japan, Ford Japan, Zandu India
LG MP3 China, Walt Honda
Disney India, Vichy Indonesia
China,
2 Zenith Harvest China, Max 495 Danone 295
(1) Optimedia Factor Australia, Biscuits
Sydney Opera House China
Australia
3 OMD Smooth E Thailand, 274 Fluorocaril 252
(3) Beiersdorf Australia, Thailand
Texchem Malaysia
4 Universal Tourism Authority 185 131
(4) McCann of Thailand, Zensho
Japan, Yokohama
Rubber Japan
5 Starcom General Mills China, 204 Max Factor 119
(5) MediaVest Jetstar Asia, Australia,
Phillip Morris San Miguel
Philippines, Thailand
Ankook Korea
6 Carat Kia Singapore, 98 Beiersdorf 68
(6) Spaghetti House Australia
HK, Konica Thailand,
Nitco Tiles India,
National Geographic
Asia
* Previous ranking in brackets
The New Business ScoreBoard is compiled monthly on behalf of Media
magazine by R3, a consultancy specializing in agency relationships,
remuneration and reviews. All billings figures are annualized and are
calculated based on R3's estimates, adjusted from AC Nielsen ADEX
figures or derived from agencies directly. Agency losses as well as wins
are recorded, if not shown. We attempt to accurately capture all new
business activity in the region-please email greg@rthree.com if you
believe we have missed or incorrectly recorded any information.