MEDIA PERFORMANCE LEAGUE: October

<p><pre> </p><p> Estimated Overall </p><p> Billings Major Gain </p><p>Rank Agency Major wins (USdlrs losses (USdlrs </p><p> m) m) </p><p>1 Mind- Unilever Thailand, Bristol 342 Unilever 219 </p><p>(2) Share Myers Squibb China, President Japan </p><p> Foods China, Citigroup Japan, (planning) </p><p> Kellogg's Australia, others Scion </p><p> Marketing </p><p> India, </p><p> others </p><p>2 Univer- Perfetti Philippines, Cadbury 276 Carrefour 197 </p><p>(1) sal Japan, Dabur India, Ayala Thailand, </p><p> McCann Land Philippines, Philip others </p><p> Morris Philippines, others 3 Starcom </p><p> Procter and Gamble China 217 Kellogg's 176 </p><p>(4) Media- (negotiation), Sony Thailand, Australia, </p><p> Vest HDFC Mutual Funds India, others </p><p> Scion Marketing India </p><p>4 OMD McDonald's Thailand, Cussons 166 NETS 118 </p><p>(5) Thailand, CP Cash Card Singapore </p><p> Thailand,DragonAir Thailand, others </p><p> Charles Schwab HK, others </p><p>5 Carat Line 7 New Zealand, others 146 Xian </p><p> Janssen 110 </p><p>(3) China, </p><p> others </p><p>6 Media Mutiara Hotel Malaysia, 103 Charles 52 </p><p>(6) Edge:- MK Land Malaysia, NETS Schwab HK, </p><p> cia Singapore, Moonah Links others </p><p> Australia, Zydus Healthcare, </p><p> India, others </p><p>7 Initia- Unilever Japan (planning), 134 Unilever 44 </p><p>(7) tive others Thailand, </p><p> Zydus </p><p> Healthcare </p><p> India, </p><p> others </p><p>The New Business ScoreBoard is compiled monthly on behalf of Media </p><p>magazine by R3, a consultancy specializing in agency relationships, </p><p>remuneration and reviews. All billings figures are annualized and are </p><p>calculated based on R3's estimates, adjusted from AC Nielsen ADEX </p><p>figures or derived from agencies directly. Agency losses as well as wins </p><p>are recorded, if not shown. We attempt to accurately capture all new </p><p>business activity in the region-please email greg@rthree.com if you </p><p>believe we have missed or incorrectly recorded any information. </p><p></pre> </p>