MEDIA PERFORMANCE LEAGUE: October

<pre> Estimated Overall Billings Major Gain Rank Agency Major wins (USdlrs losses (USdlrs m) m) 1 Mind- Unilever Thailand, Bristol 342 Unilever 219 (2) Share Myers Squibb China, President Japan Foods China, Citigroup Japan, (planning) Kellogg's Australia, others Scion Marketing India, others 2 Univer- Perfetti Philippines, Cadbury 276 Carrefour 197 (1) sal Japan, Dabur India, Ayala Thailand, McCann Land Philippines, Philip others Morris Philippines, others 3 Starcom Procter and Gamble China 217 Kellogg's 176 (4) Media- (negotiation), Sony Thailand, Australia, Vest HDFC Mutual Funds India, others Scion Marketing India 4 OMD McDonald's Thailand, Cussons 166 NETS 118 (5) Thailand, CP Cash Card Singapore Thailand,DragonAir Thailand, others Charles Schwab HK, others 5 Carat Line 7 New Zealand, others 146 Xian Janssen 110 (3) China, others 6 Media Mutiara Hotel Malaysia, 103 Charles 52 (6) Edge:- MK Land Malaysia, NETS Schwab HK, cia Singapore, Moonah Links others Australia, Zydus Healthcare, India, others 7 Initia- Unilever Japan (planning), 134 Unilever 44 (7) tive others Thailand, Zydus Healthcare India, others The New Business ScoreBoard is compiled monthly on behalf of Media magazine by R3, a consultancy specializing in agency relationships, remuneration and reviews. All billings figures are annualized and are calculated based on R3's estimates, adjusted from AC Nielsen ADEX figures or derived from agencies directly. Agency losses as well as wins are recorded, if not shown. We attempt to accurately capture all new business activity in the region-please email greg@rthree.com if you believe we have missed or incorrectly recorded any information. </pre>

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