MEDIA PERFORMANCE LEAGUE - November

Estimated Overall Billings Major Gain RANK AGENCY MAJOR WINS (USdollars losses (USdollars '000) '000) 1 Starcom Coke China, Family 270 Kellogg's 224 (3) MediaVest First HK, Wipro Australia Consumer Care India, DT planning, Cinemas India, 8TV others Malaysia, others 2 MindShare Unilever Thailand, 342 Hindustan 218 (1) others Latex India, Amway Taiwan, LT Overseas India, others 3 Universal Nicholas Piramai 277 Bayer/GSK 195 (2) McCann India, others Australia, DT Cinemas India, others 4 Carat Universal Dairy India, 164 Rai and Sons 124 (5) Just Jeans Australia/ India, /NZ, Vipul India, others Nicorette Japan project, Dorco Korea, Ting Hsin HK, others 5 OMD Olympus HK, BHP Thailand, 169 HMV 114 (4) others Singapore, Just Jeans Australia/NZ, others 6 Media Dell Malaysia project, 106 Mittweida 54 (6) Edge:cia Zydus Healthcare Thailand India, Ipstar Thailand, Talent 2 Australia, Hershey China, others 7 Initiative HMV Singapore, Amway 137 Zydus 47 (7) Media Taiwan, Jele Thailand, Healthcare Mittweida Thailand, India, Unilever GP Battery Thailand, Thailand, others others The New Business ScoreBoard is compiled monthly on behalf of Media magazine by R3, a consultancy specializing in agency relationships, remuneration and reviews. All billings figures are annualized and are calculated based on R3's estimates, adjusted from AC Nielsen ADEX figures or derived from agencies directly. Agency losses as well as wins are recorded, if not shown. We attempt to accurately capture all new business activity in the region-please email greg@rthree.com if you believe we have missed or incorrectly recorded any information. </pre>