Said editorial director Agatha Koh: "Our new focus is parenting as a lifestyle, rather than a 'how-to' guide."
In addition, the magazine is also deliberately targeting fathers: "Fathers are more involved than people realise. The new man actually does (get involved in parenting) because he wants to. However, the issues they face are slightly different," said Koh.
Design-wise, everything from typography, layout and masthead has been changed. The colours have been kept soft, because "parents have been looking at bright colours constantly, so they need to look at something more soothing".
The magazine has also been marginally resized, using matt rather than glossy paper. Overall, the magazine has a much higher production quality, with a better 'look' and 'feel'.
"With our revamp, I'm pretty confident that we can get new advertisers," said Koh.
Publisher Dawson Kan said the magazine was planning to reach out to new categories of advertisers as well as new brands in the old categories.
As part of the revamp, the magazine has added new sections: Fatherhood, Mums @ Work, Couple Time and Private Time.
Mums @ Work looks at mothers at work, at home and at large. It looks at issues facing working mothers, and also has how-tos for juggling home and work. The first issue looks at how some mothers exploit their status to get out of work. In the same section, there is a feature on preparing a hot meal after a hard day's work.
Couple Time covers issues facing couples as a whole. A lot of those issues seem to revolve around sex. The first issue has a story on pregnancy sex.
It also has a story called Our Sex Life, which has a couple talking about how they coped after a miscarriage.
Private Time is a section dedicated to mothers who need time away from the children. It gives hints on where to go to get away and where the children can be parked in the meantime.
The revamp of eight-year-old Today's Parents comes after rival publisher SPH Magazines revamped Young Parents last year. On whether this revamp was a response to the change by its rival, Koh said: "Our revamp was long overdue."
Today's Parents has a print run of 24,000 copies.