V-Club - operating a multi-platform approach, including mobile SMS, a website (www.vchinese.com) and print - soft-launched recently and its current membership stands at around 70,000.
The official launch will take place at the end of this month, including on-air promos and animating the Channel V logo so that it rotates and transforms into 'V to 2000', with '2000' being the number people have to call in order to join the club.
V-Club allows members to keep up to date with the latest in the China pop scene, receive daily entertainment news and jokes, and download ring tones.
Interactivity also plays a key role in the new offering -participants can interact with each other through a bulletin board service and can join exclusive parties where they can meet their idols and the channel's popular VJs, as well as take part in the annual China Music Awards and the Face to Face series of mini-concerts.
Channel V general manager Scarlett Li said that for advertisers, V-Club represents an added-value to the television service.
"When people register to become members, they will have to note down their personal details," she said.
"This will give us a database of people who want to be actively involved with Channel V and from this we can do direct promotions as well."