Going by the inaugural issue- a cover story on cognac as well as features on cigars, luxury travel and an interview with Sifan Huang, one of Taiwan's top jewellery designers - the title looks to be a good customer relationship tool to reinforce the brand positioning and provide useful information to readers.
At the same time, it is an attractive advertising medium for luxury brands that target Remy's high-spending group.
But as an advertising medium, I think the publisher needs to provide more information about its readers - demographic, lifestyle interests and hobbies, to give advertisers and agencies a better understanding of readers. After all, not a lot of advertisers target only cognac drinkers.
Another challenge is the sustainability of the cognac stories. There are not too many product news or innovations in the cognac category as in other product sectors such as the automobile industry.
Perhaps the company can form a club for VIPs and in this way use the magazine as a vehicle to report events for the club and as a promotional channel for special offers. This will help increase readers' involvement and make advertising in the magazine more effective.