As People's Daily is an official title of the Communist Party of China and has been nominated by the Government as one of the official daily newspapers circulating to Government offices, it is therefore able to reach the Government bureaux as well as large local and international enterprises.
As the newspaper mainly targets senior executives and decision makers, many advertisers use it to promote their products to its influential readers.
Classified as the official newspaper of the Communist Party of China, People's Daily provides direct information about policies and viewpoints of the Party.
It also is one of the few sources of information from which both foreigners and Chinese can figure out what the Chinese Government is doing.
Although the Central Government has opened the print industry up and allowed foreign media groups to manage the advertising and distribution in China, this has not affected the reputation and status of People's Daily, protected as it is by the Central Government.
This helps People's Daily to stand out in a crowded and cluttered market.