Being a professional trade magazine, the Hong Kong Financial Planner reflects the values and aims of the financial planning profession itself.
In particular, it seeks to maintain and develop high financial planning standards and to promote financial planning to the public.
Most readers especially like the news, case descriptions and interviews with senior financial managers from overseas markets, plus the funds ratings.
However, the magazine can be too focused on reporting, with not enough attention given to analysis. There is also a bias towards overseas case studies. As for the magazine's use of English only, with more people entering the profession from China, iit could be more relevant to include some Chinese-language stories or, at least, summaries in Chinese.
I found the magazine's editorial style is simple and reader-friendly.
With its clean layout and information-filled pages, this is obviously a very useful magazine for financial planning practitioners and potentially quite useful for non-professionals too.