For corporate and retail investors - most of whom are not very likely to be doing well on their investments right now because of the continued economic uncertainty around the world and the increasing likelihood of a US-led war in Iraq - this magazine does the job well in terms of coverage and analysis.
The editorial allows investors to read up on the latest news and trends in order for them to be able to make the best and most-informed investment decision. There are also tips and explanation on how the markets work.
For instance, there is an outlook for this year, a section called 'Back to Basics' and an investor's guide to Thailand.
Benchmark is aimed at both the corporate level investors and the retail investors.
However, it should have more articles on on personal finance if it really wants to attract readers in the middle to upper demographic groups.
More charts and graphs to better explain trends would help too.
It should also be more interactive by encouraging readers to write in with their comments. The discussions would work well with a website and ultimately encourage brand loyalty.