Apple's entry has shaken up the daily newspaper market in much the same way its sister title Next shook up the magazine sector on its entry about two years ago.
Competing dailies such as China Times, United Daily and Liberty Times have begun tinkering with their layout and content as well as unleashing huge advertising campaigns and attractive subscription drives tied to lucky draws with luxury cars and cash prizes awaiting lucky readers.
Time will tell if Apple's publisher Jimmy Lai can repeat his past successes in the Taiwan newspaper market.
However, I believe that Lai has missed a trick when it comes to advertising revenue.
Lai has encouraged his staff to predict what the readers want to read and then report that information to them. But what about advertisers and media agencies?
Some of the current problems with Apple in Taiwan are that ad rates are not competitive and change frequently; there is a lack of flexibility in size and position; and advertorial opportunities are unclear. Compared with Apple's success in Hong Kong and Next's successes in Hong Kong and Taiwan, Apple still has a long way to go in its new market.